Finding The Right Agency : Questions To Ask A Branding Agency.

Branding is an important part of establishing your business. It tells your business story ; who your business is, what promise you make and what your customers say about you. It is a very important task that cannot be given to just anyone, you need a branding agency with a good reputation and an even better portfolio.

If you are unsure of what branding is or what a branding agency does, you should check this article out on understanding branding and how it helps your business.

The trick to knowing which agency is perfect for your business is to ask the right questions. How your questions are answered will give you insight on how the agency you are in talks with handles their clients and if they are a good match for you. We have compiled a few must ask questions to help you out:

1. What’s the scope of your services?

This will give you quality insight to what they have the capacity to handle. You will be at a loss if you give an agency the opportunity to handle something that they do not have the capacity for. It will delay your deliverables and you might not be satisfied with the quality of the work you get back. Large agencies might also provide services you do not necessarily need and it will be included in your receipt. This question will also help you understand what you are getting.

2. What’s the skill level and expertise of your team?

Team members are the ones to handle your projects. Know how capable each member of the team is as it would reflect on the performance of the overall team. You deserve quality and you will only get that when you deal with professionals that are experts in their field.

3. What is your process?

To help you better understand how you can benefit from the brand handling your project if you understand how they handle their business. This will give you a good sense of what to expect, when to expect it and how best to put your foot down on certain issues.

4. What steps will you take to understand our company?

The agency cannot properly reflect your brand in their work if they do not understand your brand well. This question will help you know which agencies are invested in doing a good job for you and which are only interested in getting paid and bidding you bye.The right agency will take the time to learn about your company, your products or services, and your target audience before the project begins

5. How much input will we have during the process?

This is very important because some designers are stifled by micromanagement and will not perform well under intense scrutiny while others will want your input at every step of the way. They want you to see every major and minor decision they make. When you ask this question the response you get will help you understand how you will interact with the agency when you give them the job to avoid misunderstandings.

6. What are the deliverables we can expect to receive?

These deliverables may include a logo, color palette, typography guidelines, and branding standards. They are the tools you will use to connect to your audience, it is important to know what you will be getting so you can include things you will need that are not reflected and vice versa.

7. What happens when the project is completed?

Knowing about the offboarding process will help you better understand the type of treatment you expect from the agency.If you think you will extra deliverables when the contract has ended it will be necessary to tell them in advance so you can work something out.

8. Do you have any recommended resources for us to read before we begin?

There are agencies with guides to help you understand what they do, how it can help your business, they even have showcases of previous work they have done so you can draw inspiration from them and see how capable they are.

There are other questions you will benefit from asking like how much they charge, if they have a payment plan, any agency like Toast Creative Studios who is the perfect fit for you will welcome your questions and answer them in the sincerest ways possible. Check out our portfolio here!