LMD - La Maison Douillet - Toast Creative Studios

LMD – La Maison Douillet.

Want to Know How We Transformed a Cluttered Logo into a Seamless Masterpiece?

Ever walked into a restaurant to grab a meal and found a new client on the menu list before? Well, we did just that in April.

We had gone breakfast-hunting, but the pleasant aroma of our portfolio attracted a representative of the LMD company to our studio. Long story cut short, the company contracted us to help rebrand.

Info

Client:

La Maison Douillet

Services:

Art Direction

Brand Identity

Marketing Assets

Contributors:

Jide Awulonu

Momurewa Ala

Eniola Femi-Oni

Tokoni Larry Parkins

Oyalade Oluwaseun

Olagunju Tina

LMD, short for La Maison Douillet is a brand made up of interior decorators with a depth of artistic vision and craftsmen with extraordinary skill.

We pitched the idea of rebranding the logo as the former was clustered. It had elements that looked out of place, and this rendered it dysfunctional. This birthed a simple yet impactful wordmark detailing the acronym of the company’s name. Also, priority was given to the arrangement of the characters to ensure that they fit seamlessly just as furniture, lighting, and space in LMD homes are made to seamlessly complement each other.

For us at Toast, functionality is a huge deal. This is why we designed uniquely styled business cards for the LMD brand. The curve on the business card complements the letter ‘D’. It also guarantees that balance is maintained.