The New Culture represents strong, bold and beautiful Nigerians who have chosen to stand out in the entertainment industry. In older times, we had the likes of Fela, King Sunny Ade, Ebenezer Obey, Onyeka Onwenu amongst others who used their platforms to promote good music with strong positive messages. The new Nigerian Acts that fit into this group are homegrown artistes like Bez Idakula, Simi, Show Dem Camp, Adekunle Gold and others. The idea of this music festival was for the newbies in this style of music to showcase their truly African and indigenous music to the whole community.
We developed strategy for branding and marketing campaigns, both online and print. We implemented a relatively new method for ticket sales, through an online portal attached to the website we developed.
Before the show commenced, the venue was packed and spilling with fans eager to be entertained. There was a wonderful live band that backed up the vocals from all the artistes, but the main stars of the night were Eri Ife and Proof.
We sourced an African inspired pattern and infused it into the brand. It was a part of all the merchandise and marketing material like face caps, t-shirts, banners, flyers, tickets, billboards and social media campaign. The targeted social media campaign was able to generate thousands of views on Instagram and Twitter.
New Culture Festival
December 1, 2017