Within a few weeks, we had started to notice a visible increase in weekly sales numbers, and with this came problem number two. We were faced with the problem of having to deal with multiple DMs from enquiring customers before being able to make a sale. We got countless messages like “I want orange juice”, “How much is it?”, “What’s inside the juice?”, “How can I order?” etc.

To solve this problem, we came up with a 3-step ordering process. We created Instagram story posts detailing each item on their menu and separated them into different categories, each category was in turn placed in a highlight on their profile. Now, customers just select the menu item they want and send it directly to Produce Junction’s DM.