The Hamper Shop – a premium online gift shop – wanted to breathe new life into their brand in order to reach a new cadence as the No. 1 online gift shop in Nigeria. Despite being in business for nearly a decade, the brand lacked distinctiveness, desirability and consumer appeal.
Inspired by the essence of The Hamper Shop – a brand that is elated about turning ordinary gifting moments into extraordinary ones. We reimagined a new Hamper Shop, one that combines class, luxury, and love to create a gifting experience that lingers.
To perfectly represent the brand and its products – luxurious hampers – we created a new visual identity with a modern and elegant vibe amongst other deliverables that positioned The Hamper Shop as a luxury brand. This gave them a striking edge over their competition and a new perception to match their new primary target audience.
The Hamper Shop
Visual identity, Brand Strategy. Motion Graphic Ad, Website Design
March 18, 2020